The Fluffy Outlaws Media kit

The Fluffy Outlaws

Meet Panda & Peanøtt.

Soft visuals. Big personalities.

Two free-roaming rescue rabbits with big personalities and a mischievous streak — here to spread joy, and to turn your product into a natural part of their world.

Panda, a black-and-white rabbit with big fluffy black ears, facing the camera
Panda ♥

Curious, mischievous & full of character

Peanøtt, a tan rabbit sitting front-on with one ear raised
Peanøtt ♥

Playful, bold & always on the move

Rescued in Norway → now in Portugal

Let’s collaborate See what we make

Our content

What brands get.

We create rabbit-first content where a product becomes part of Panda & Peanøtt’s actual routines — not something awkwardly placed in front of the camera.

Daily life

Real moments from two rabbits who roam free, every room, 24/7.

Natural product integration

Your product, shown as part of real rabbit life.

UGC-style content

Relatable clips that feel like a recommendation from a friend.

Brand storytelling

Creative stories that carry a brand’s values in a genuine way.

Recent posts ♥

Straight from our feed.

Everyday moments
Play & mischief
Big personalities
Product moments

Partner with us ♥

Ways we can collaborate.

We love working with brands that share our values and want to make a positive impact in the rabbit world.

  • Sponsored social contentTikTok, Instagram Reels & YouTube — published to our audience.
  • UGC / brand-owned contentNative short-form content created for use on your own organic social channels.
  • Natural product integrationProducts incorporated naturally into Panda & Peanøtt’s real routines and environment.
  • Long-term partnershipsAmbassadorships, recurring campaigns and ongoing brand integrations.

Audience & reach ♥

Reaching the right
rabbit-loving people.

  • A highly engaged, English-speaking community of rabbit & pet lovers across TikTok, Instagram & YouTube.
  • Strongest in the US & UK, with active audiences in Canada, Australia & across Europe — a genuinely international reach.
  • Mostly women aged 25–44 — skewing a little younger on TikTok — who are passionate about their pets and their well-being.
  • Our content travels far beyond our own following. In our strongest month (July–August 2026), more than 95% of views on each platform — Instagram, TikTok and YouTube — came from people who don’t follow us yet. Every campaign lands in front of a new audience, not the same faces again.

1.2M+ views in our strongest month.

Instagram, TikTok & YouTube combined, July–August 2026. The cards below show our latest month: 250,700 views.

Instagram

@thefluffyoutlaws
Views
130,430
Unique viewers
60,145
Top post
25,200 views
Interactions
10,181
Reached beyond followers
93.5%
Followers
1,710 (+9.6%)
Audience
76% women · 25–44
Top country
USA 31.3%

6 Sep – 5 Oct 2026 · 30 days

TikTok

@thefluffyoutlaws
Views
117,300
Unique viewers
74,300
Top post
37,000 views
Interactions
13,300
Reached beyond followers
89.4%
Followers
1,723 (+114)
Audience
76% women · 18–34
Top country
USA 25.7%

6 Sep – 3 Oct 2026 · 28 days

YouTube

@thefluffyoutlaws
Views
2,990
Unique viewers
488
Top post
1,481 views
Interactions
90
Reached beyond followers
94.5%
Followers
87 (+8)
Audience
59% women · 25–44
Top country
Sweden 9.9%

Our newest channel.

8 Sep – 5 Oct 2026 · 28 days

Views are each platform's own figure, added together; across the three, 135,000 unique people. Interactions are likes, comments and shares, as far as each platform reports them. On YouTube, 37% of viewers watch rather than swipe past. Taken from each platform's own analytics · updated 6 October 2026

Rates & campaign details

Let’s create something amazing ♥

We’re always open to new ideas and would love to hear more about your brand.

collabs@kiilu.io

Tell us what you’re thinking ♥

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