The Fluffy Outlaws Media kit

The Fluffy Outlaws

Meet Panda & Peanøtt.

Soft visuals. Big personalities.

Two rescue rabbits with big personalities and a mischievous streak — here to spread joy, and to turn your product into a natural part of their world.

Panda, a black-and-white rabbit with big fluffy black ears, facing the camera
Panda ♥

Curious, mischievous & full of character

Peanøtt, a tan rabbit sitting front-on with one ear raised
Peanøtt ♥

Playful, bold & always on the move

Rescued in Norway → now in Portugal

Let’s collaborate See what we make

Our content

What brands get.

We create rabbit-first content where a product becomes part of Panda & Peanøtt’s actual routines — not something awkwardly placed in front of the camera.

Daily life

Real moments from the everyday routines of two house rabbits.

Product features

Natural integration that shows a product in real rabbit life.

UGC-style content

Relatable clips that feel like a recommendation from a friend.

Brand storytelling

Creative stories that carry a brand’s values in a genuine way.

Recent posts ♥

Straight from our feed.

Everyday moments
Play & mischief
Big personalities
Product moments

Partner with us ♥

Ways we can collaborate.

We love working with brands that share our values and want to make a positive impact in the rabbit world.

  • Sponsored short-form contentTikTok, Instagram Reels & YouTube.
  • UGC-style product contentCreated for your own channels.
  • Product featuresNatural integration into daily rabbit life.
  • Longer-term partnershipsAmbassador & ongoing collaborations.

Audience & reach ♥

Reaching the right
rabbit-loving people.

  • A highly engaged, English-speaking community of rabbit & pet lovers across TikTok, Instagram & YouTube.
  • Strongest in the US & UK, with active audiences in Canada, Australia & across Europe — a genuinely international reach.
  • Mostly women aged 25–44 — skewing a little younger on TikTok — who are passionate about their pets and their well-being.
  • Our content travels far beyond our own following — 98.4% of views come from people who don’t follow us yet, reached through Reels and the For You feed. Every campaign lands in front of a new audience, not the same faces again.

1,211,100 views in one month.

Instagram

@thefluffyoutlaws
Views
737,554
Unique viewers
263,675
Top post
226,200 views
Interactions
64,048
Reached beyond followers
98.3%
Followers
1,449 (+121%)
Audience
74% women · 25–44
Top country
USA 29.5%

28 Jul – 26 Aug 2026 · 30 days

TikTok

@thefluffyoutlaws
Views
440,800
Unique viewers
234,800
Top post
164,000 views
Interactions
55,800
Reached beyond followers
95.1%
Followers
1,556 (+435)
Audience
77% women · 18–34
Top country
USA 29.0%

29 Jul – 25 Aug 2026 · 28 days

YouTube

@thefluffyoutlaws
Views
32,755
Unique viewers
9,779
Top post
3,997 views
Interactions
964
Reached beyond followers
99.1%
Followers
72 (+72)
Audience
57% women · 25–44
Top country
Portugal 9.6%

Our newest channel — every subscriber arrived this month.

28 Jul – 24 Aug 2026 · 28 days

Views are each platform's own figure, added together; across the three, 508,000 unique people. Interactions are likes, comments and shares, as far as each platform reports them. On YouTube, 40% of viewers watch rather than swipe past. Taken from each platform's own analytics · updated 27 August 2026

Request our full media kit

Let’s create something amazing ♥

We’re always open to new ideas and would love to hear more about your brand.

collabs@kiilu.io

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